Welcome to my world. Here, I’ve found that “the power of imagination makes us infinite”. Throughout my career as a creative and creative leader, I have used the power of imagination, coupled with my own personal experiences and insights, to craft memorable stories, build iconic brands and shape global culture. Along the way, I've met and learned from some of the world's most inspiring people, encountered and overcome business challenges that have increased my creative resilience, and achieved incredible goals that I initially thought were never possible. However, my journey has just begun. Scroll below to check out a few highlights from my adventure…so far! 

To launch 24th edition of the groundbreaking Nintendo Switch game “Just Dance”, I had the pleasure of leading a team of creative masterminds that were determined to illustrate the contagious nature of the game. Of course we were fully aware that coming out of a global pandemic, referencing a contagion might make some hesitate. However, we were extremely confident that we could thread the needle to make something not only engaging, but humorous and groundbreaking. That’s exactly what we did (and having Bad Bunny’s support didn’t hurt either). The result? The most successful launch in the history of the “Just Dance” series”.

 When you get a call from one of your greatest creative heroes to join him in creating the world’s first Creative Advocacy Company, you don’t hesitate! As the first Executive Creative Director of Mighty Dream, the Pharrell Williams/Edelman joint venture, I was tasked with not only building the business from scratch, but using creative marketing tactics to solve some of the most pressing challenges experienced by Black and Brown communities throughout the world. And that’s exactly what we did! The results? Mighty Dream Forum, a three-day annual “Black Davos” conference, hosted by Pharrell. I was proud to lead the entire creative direction, including the award-winning out-of-home executions, as well as the experience design of the Forum. For good measure, I also appeared on stage, leading a couple discussions.

Build the creative culture for the fastest growing startup in human history? Check. Lead the TikTok Creative Lab, East - the team responsible for creatively platforming all CPG, TelCo, FinServ, FinTech, Home Goods, Healthcare, Beauty and Pharma business partners? Check. Launch two of the world’s most iconic brands, while helming the two most successful campaigns in TikTok history, netting over 20 Billion views? Check. All while leading a $1.2 billion book of business, working in partnership with over 700 creators and building a killer squad of over 45 creative strategists and producers? Check, check and more check.

Prior to the pandemic, while at Superfly, I had the awesome opportunity to serve as the Executive Creative Director the Revolt Summit - hosted in NYC, Atlanta and Los Angeles and Girlboss Rally at UCLA. As a multi-channel creative, I love all types of creative work…but experiential is my jam! Nothing is better than conceiving, iterating, creative directing and working with a kick-ass team of producers and creative collaborators to build an actual world that is experienced and enjoyed by thousands of attendants. They say, when you love what you do, you never work a day in your life. I can attest that I never worked a day for Superfly on either Revolt Summit or Girlboss Rally!

Capturing the cultural spirit and creative voice of one of the most iconic brands of a generation, and merging that voice with the most innovative brand in history was my task, when Beats by Dr. Dre named me Global Creative Director. Joining Beats shortly after the brand was acquired by Apple, I led the in-house team of creative virtuosos and curated all creative concepts for global retail, broadcast, social, digital, experiential and long-form content. I worked with sports and entertainment icons like Lebron James, Jennifer Lopez, Drake and Serena Williams, to name a few. I lead partnership activations with seminal cultural brands like Sotheby's, Chanel, MCM and The Hundreds. This work resulted Beats capturing 80% of the global premium headphone market, while quite literally "breaking the internet". It was no easy task, but then again winning a championship never is. 

Kehinde Wiley is one of the most prolific artists of our time. That is known. However his story was not. As the Lead Creative Strategist for Remy Martin, the executive producer of the project, I served as the creative lead between the production and executive marketing teams. Additionally, I devised and executed a unique strategic roll-out campaign to cull industry-wide backing and support for the project, bringing the story to life, resulting in Kehinde Wiley: An Economy of Grace receiving industry-wide acclaim. 

Rémy Martin had just developed the first “white” cognac and in the role of Creative Branding Consultant, it was my role to bring it to life. We created a branded content partnership with Robin Thicke to help launch the brand, specifically employing an overlooked gem on his album entitled “Blurred Lines”. Thicke’s record label was not supporting the song with visuals and that presented an opportunity to create a significant piece cultural content while introducing our new product, Rémy V at the same damn time. Rémy supported the production of the song's video as a branded entertainment activation and over 400 million+ views later, Blurred Lines is one of the biggest hits in the history of music and Rémy V is the company’s most successful brand launch since...well...ever. 

How do you create culture? Build and curate a space for it to experiment, grow and thrive. I created Freecandy Creative Space to do just that. As a result of a strategic social funding campaign, Freecandy, as a space and a brand, became an iconic addition to New York City's arts and cultural community. Applying my natural passion to build brands in to movements as well as identify, curate, promote emerging and established musical talent and artists, Freecandy served as the launching point for thousands of talented artists and performers, including a Grammy nominee for Best R&B Performance. Yeah...Mission accomplished.  

IKEA was fed up. Little do most people know, but they were merely the second largest furniture retailer in the world...and that wasn’t enough. They required a new creative content strategy that would reinvigorate their U.S. presence, specifically increasing visits. Enter Easy To Assemble, a digital comedy series starring acclaimed comedian, Illeana Douglas. 4 seasons later, the content series has won several awards including two Streamys, two Webby's and the 2010 NATPE "Digital Luminary Award". 

As the apparel extension of one of the most world’s most iconic brands, Cat Footwear retained me as Creative Strategist to drive the launch of the line in the U.S. I offered an approach that Caterpillar, who is known for making very big things was in no way accustomed - think small. I convinced them to launch Cat Footwear as a boutique brand in the U.S., specifically targeting key cultural influencers, all with significant social media followings. The look book featured influencers such as Danii Phae, Jasmine Solano and Corey Wash. As such, the campaign took on a life of its own, reaching over 500K+ key influencers in the U.S. and thousands more overseas through a creative look book and gift seeding. Cat is known for moving earth, so that’s exactly what we did.

Culture is viral. It can spread easily if given the right environment and host. As the creator, publisher and creative director, I developed Free Magazine specifically as a free boutique print publication designed to spread culture by showcasing the work of emerging visualists, performers and thinkers, masquerading as a Men's fashion mag. Basically the Playboy model without the you know what. Twelve issues and nine countries later, Free Magazine not only became a renowned success, but a global movement. Oh, and I also got the opportunity to do a little acting. Action! 

DECLARE YOURSELF needed an impactful campaign to active a youth voter movement. Serving as the Creative Director, my team and I enlisted the assistance of several key notables, such as Christina Aguilera, Andre 3000 and Jessica Alba, and adding the creative genius of David LaChapelle behind the lens, the campaign featured disruptive and yet instantly iconic imagery that ultimately led to over 2 million registered voters for the 2008 Presidential Campaign. Yes We Did!

Every journey begins somewhere. Mine started on the other side of the Universe. Early in my career, Sprite gave me the opportunity to prove that culture could be a catalyst for amazing work and the foundation of a successful brand. In turn, I gave Sprite the opportunity to watch their brand catapult from No. 7 to No. 3 in the carbonated beverage category. A little over fifteen years later, the Sprite | Obey Your Thirst | Urban marketing campaign remains responsible for the largest year-over-year increase amongst any brand within the Coca-Cola brand portfolio in the company's history.